After the hugely popular Hangout with Amaze last August!
Honda Cars India were back this tmw with another event of Amaze. This time it
was called #TheLongestDrive to celebrate the resounding success Honda Amaze has had in India for the
Japanese car maker and in just 16 months since the launch, the car has reached
the 1,00,000 milestone number.
A drive around the length and breadth India in one car must
be one amazing journey and Honda India is doing it with ‘Amaze’-ingly ease,
covering the length and breadth of the country and driving around 250 towns and
over 23,000 kms. An ‘amaze’-ing feet quiet literally.
The drive was kick-started on 15th September 2014 from the
royal city of Jodhpur and during the journey it met with enthusiastic Honda
customers in various cities and towns and reached Bangalore on 18th of October.
The Bangalore event was held at The Oberai and with selected
Honda Amaze customers to cheer for #TheLongestDrive team, Honda shared their
pan-Indian experience and how the journey so far has been and the positive response
it has generated for the brand both offline and on social media.
We drove the Amaze along with the Amaze Longest driving team
to cheer them! And bid them farewell as from Bangalore, the longest drive will
go down south all the way to where the land meets the three seas, Kanyakumari
and then traverse the picturesque Western Ghats to finally culminate the drive
at Greater Noida.
Powered by the revolutionary 1.5L i-DTEC diesel engine and
1.2L i-VTEC petrol engine, the Amaze
brings the best of Honda’s technologies on Indian roads with a neat
package that delivers best-in-class fuel efficiency, good performance, space
and safety features.
The Honda Amaze was declared as the “Car of the Year” and
“Compact Sedan of the Year” by leading automobile magazines and has clinched 12
major automobile awards in 2013 – 14.
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