The Black Dog
Centenary Black Reserve is a Rich and Rare Premium blended Scotch Whisky with
exceptional characters. It is a blend of 30 fine single malts and 5 grain
whiskies. It is blended to perfection with a multitude of malt spirits chosen
from the various regions of Scotland.
The Distillery
managing it is United Spirits Limited. The alcohol content is 42.8% v/v and it
is 75* Proof. It has a Color of Amber with Golden Highlights. Aroma is that of
Matured Wood, Toasted Malt, Mild Honey Sweetness, Delicate Butterscotch,
Bordering on cream with floral nuances that emerge at the end. It has a Robust
body palate, pronounced rich Malt & Oak and Sherry Sweetness. It Spreads
warmly in the mouth like silent sea waves and has a Balanced, long, intense and
bright finish. The cost varies as per state taxes, a 375ml bottle may cost
anything between Rs.600 to Rs.800
Black Dog, according
to International Wine & Spirit Research (IWSR), is the world’s fastest
growing Scotch in the past five years. The brand which came into the USL
portfolio in 1964 reported a 48.9% rise in sales to figure among the top three
Scotch brands in India. Black Dog’s scorching growth contrasts with overall
blended scotch sales coming under pressure globally. USL has invested in premium
zing Black Dog. Rather than just placing the product on retail shelves, the
company took an account management approach and created a huge buzz around the
brand with world class events too.
Black Dog has passed through various generations and today is being watched over by the Master Blender Richard Paterson to deliver a lifetime’s experience and an unrivaled gift every time a toast is raised. This excellence is recognized by the numerous awards that the brand has won over the last century.
Current price in Karnataka for a 750ml bottle of Black Dog Black reserve is Rs.1460/-.
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